Radio is incredibly cost-effective

Joy Reid

Joy Reid during a Good Friday broadcast on Newstalk ZB & Radio Sport

Compared to television, which can cost upwards of $1200 per minute, depending on the programme, radio is remarkably cheap to produce.

NZD$ per minute

Once all of CBA’s expenses and overheads are factored in, it only costs about $27 per minute to produce our Easter broadcasts on Newstalk ZB, Radio Sport and RadioLIVE.

Free air time!

By providing programme content instead of buying advertorial space on air, none of these stations charge us for the air time.

Partial NZ On Air funding

NZ-On-Air-logoSome of our programmes qualify to apply for government funding. Our Christmas and Easter broadcasts are 60% funded by NZ On Air. Our Sunday night interview programme, Real Life with John Cowan, also receives considerable funding from NZ On Air.

This means that in many cases, your donor dollar goes at least twice as far!

The reach of a dollar

Because our programmes are heard by such large audiences, for every dollar you give, we’ll reach around¬†25 people.

$1

You can help us reach more

Your gift will enable us to produce programmes, reaching thousands with the heart of the Christian faith.

Will you help support our media ministry?