Hopefully you won’t. We’re trying to sound as much as possible like the station on which we’re broadcasting. If you’re driving in your car, flicking between radio stations on your car stereo, and you happen to come across a CBA programme – it should sound like Newstalk ZB, or More FM, or RNZ National – depending on the station.
We don’t brand our programmes, because we want it to sound like normal programming on that station. The message and content of our programmes, however, should hopefully prompt people to consider aspects of the Christian faith. We’re happy to advertise our programmes to Christians, but we’re actually intending to broadcast to the existing audience, which is predominantly non-Christian.