Radio is incredibly cost-effective
Compared to television, which can cost upwards of $1200 per minute, depending on the programme, radio is remarkably cheap to produce.
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Once all of CBA’s expenses and overheads are factored in, it only costs about $27 per minute to produce our Easter broadcasts on Newstalk ZB, Radio Sport and RadioLIVE.
Free air time!
By providing programme content instead of buying advertorial space on air, none of these stations charge us for the air time.
Partial NZ On Air funding
Some of our programmes qualify to apply for government funding. Our Christmas and Easter broadcasts are 60% funded by NZ On Air. Our Sunday night interview programme, Real Life with John Cowan, also receives considerable funding from NZ On Air.
This means that in many cases, your donor dollar goes at least twice as far!
The reach of a dollar
Because our programmes are heard by such large audiences, for every dollar you give, we’ll reach around 25 people.