Reaching secular audiences on radio
According to radio industry surveys, over 86% of those listening to Newstalk ZB say that ‘religion or spirituality is not a primary interest’ in their life.
This means that our programmes are reaching people that no sermon normally would.
Not only is this audience uncommitted to the Christian faith, but a large proportion of them are simply uninterested in what sounds like the same tired old conversations.
With such a massively non-churched audience, its crucial that we find fresh and creative ways to talk about God, faith and spirituality.
It is our conviction that if a person has never heard the gospel as good news, then they’ve never heard The Gospel.