Faith in a digital future

Stephanie Soh Lavemaau is excited to reach more people through our digital channels •

Here at CBA, innovation is in our DNA – and the time has come to take another bold step into the future.

Statistics show it’s crucial for media companies to embrace the digital revolution. More than 90% of Kiwis use the internet, three out of four of us use social media, and we spend an average of six hours online each day.

As Amazon founder Jeff Bezos says, “There is no alternative to digital transformation.”

As the influence of the internet has expanded, so too have the dangers. Negative online content is putting younger generations, in particular, at greater risk of anxiety and hopelessness.

CBA is uniquely placed to put an alternative voice into the mix – one that draws people towards God and helps them envision a better future.

We’re already seeing amazing results. Across 90 days in May-July, content posted to CBA’s social media accounts was seen just under 600,000 times, by more than 100,000 individuals!

With so many opportunities emerging to reach more people through social media, more cheaply and efficiently than before, Stephanie Soh Lavemaau has taken on the newly created role of Brand & Digital Manager full-time.

After four years at CBA, she’ll now be using her incredible digital know-how to reach more Kiwis with life-giving, hope-filled content.

“Online is increasingly where people are,” says Steph. “It’s where people are getting their news, where their opinions form, and where they look for inspiration.

“In the same way CBA ventured into commercial radio all those decades ago, we need to take our content to where people are, on the platforms they engage with.”

Social media has allowed CBA to repackage existing radio and podcast content for digital audiences – turning it into short videos that can be watched online and on-demand.

With your backing, CBA’s reach is expected to increase significantly as digital takes more of a focus, allowing us to speak life to people exposed to so much negative content. 

Steph said, “I recently attended a digital conference where one of the speakers told us:

”Your mission is too important to stay stuck in yesterday’s successes.”

“It’s a really important lesson. Radio continues to hold an important place in media and in CBA’s strategy – but in order to reach the next generation where they are, we need to be evolving and innovating.” •

We want to ensure CBA is continuing to be a powerful voice of faith, light and meeting needs, today and well into the future.

But we can’t do it alone. Would you consider coming on the journey with us?